Play is discovery and exploration, and joy, and growth, and learning, and so much more. And for us play is serious work. So when Manhattan Toys bring play to life, Manhattan Toys do it with a commitment to the finest in craftsmanship and creativity. All of our products, from the newest concepts to our time-tested classics, are innovatively designed to inspire imaginative play and delight our consumers large and small.

Originality

Founded in 1979 by Francis Goldwyn (grandson of motion picture studio owner Sam Goldwyn), Manhattan Toy pioneered the use of non-traditional fabrics in toy design and introduced delightful new body styles in soft toys. Although Goldwyn is no longer involved in the ownership of Manhattan Toy, Manhattan Toys remain true to his vision of marching to the beat of a different (toy) drum.

Developmental Value

Play is not only fun, it’s essential to a child’s cognitive, emotional, and social development. Our design process blends science and whimsy to produce toys that offer children a rich array of visual and tactile stimulation and unlimited opportunities for imaginative exploration.

Quality & Safety

Our unsurpassed quality standards ensure that our toys are both durable and safe. Prior to manufacture, each Manhattan Toy design is thoroughly tested to comply with the most rigorous international standards for children’s products. Our quality assurance team continually reviews designs and procedures to ensure that products exceed both existing and new safety regulations.

Manhattan Toys are committed to providing quality toys and products that enrich young lives and developing minds.  Safety has always been a focus at Manhattan Toy. Our toys are designed, developed, and manufactured with every child’s safety in mind.  Manhattan Toy ensures that each of its products comply with federal toy safety standards of the US and Europe.   Our products are manufactured to meet or exceed all applicable regulatory standards as well as voluntary safety standards.  Our toys meet the requirements put forth by the American Society for Testing and Materials (ASTM) and the European Union (EN71), as well as additional safety tests when applicable.  These requirements include checking for the presence of lead in our toys.  Manhattan Toys further ensure testing integrity by using only third party, independent accredited toy testing laboratories.

Manhattan Toy will continue to make safety our priority when designing and manufacturing toys.   All of our products are designed to meet or exceed the standards set forth by the U.S. Consumer Product Safety Commission (CPSC).   For more information, please visit the Toy Industry Association website at ww.toy-tia.org or the American Society for Testing and Materials at www.ASTM.org.

Our Brands

The Manhattan Toy family of brands — including Whoozit®, Groovy Girls®, Dr. Seuss™, and Manhattan Toy — offer more than 500 exclusive, original product designs distributed worldwide through more than 10,000 fine department and specialty toy and gift retailers. Each year Manhattan Toys introduce hundreds of new toys, yet many of our original designs have remained consistently popular for decades.

Manhattan Toys invite you to explore the world of Manhattan Toy, where you’re certain to find great toys and gift ideas that are not only exquisite, but exclusive as well. Ready for some imaginative play? Just check out our products.

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