alex-toys.jpgALEX started in 1986 with quality basic arts and crafts products for kids. Today ALEX produces over 650 items for children in new categories of Rub a Dub Bathtub Play, Imaginative and Dramatic Play, Fashion and Jewelry, Outdoor, Beach and Pool Playthings, Whimsical Children's Furniture and new highly acclaimed Little Hands line designed especially for preschool kids.

Their attention to quality and detail has not gone unnoticed. Many of the ALEX products have won the most prestigious honors in the industry with awards for their innovative, engaging and outstanding products from a variety of recognized magazines and toy review organizations. 

ALEX is a lifestyle. ALEX helps start children on a lifetime of learning and discovery.


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